I created a visual expression of a given word using only its typographic form.
I deconstructed, reinterpreted, and reconstructed the visual language of an existing poster, engaging critically with its metaphors, typography, imagery, and compositional structure.
Original Poster made by Lama Degham (graphic designer)
Kinetic Poster Animation by Aysha Rafeek (Multimedia designer)
This project transformed a static event poster into a motion design piece, sequencing its typographic and visual elements across time and screen space.
Natural elements were given distinct motion behaviors that reflected their character, while formal qualities of the original poster drove decisions around pacing, composition, and animation. Sound was designed in parallel, not as accompaniment, but as an equal component that was scored with harmonic synchronization to create a unified audio-visual experience.